{"product_id":"the-modern-medical-representative","title":"THE MODERN MEDICAL REPRESENTATIVE","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGenre: Story Book\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLanguage: \u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePages:159\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBinding: Paperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBook size: Lenth 8.5 inch \/ Width: 5.5 inch \/ height: 0.4 inch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003cspan\u003e978-93-89785-57-9\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eItem Weight: 228 Grams\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003cspan\u003eIMDAD ULLAH KHAN\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProduct: Description\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e In this book, you will learn the fundamentals of how the pharma world works, what exactly the role of an MR is, and the basics of the science of selling medicines. You will discover practical strategies on how to plan your territory smartly, make your calls more effective, and handle tough situations like objections or rejections. You will also understand the art of relationship building, learning how to develop trust-based connections with doctors so that you remain top-of-mind as a partner rather than just another sales visitor. Along the way, this book will guide you on clear career growth roadmaps, showing you how to progress from MR to ABM, RBM, ZSM, and even beyond pharma sales if you aspire for more. To make it relatable, you will come across real stories from the field that will inspire you, make you smile, and teach lessons no classroom ever could. Finally, you will also gain insights into the future. of the profession, exploring how digital tools, Al, and new healthcare trends are reshaping the MR's role, and how you can prepare yourself to stay ahead.\u003c\/span\u003e\u003c\/p\u003e","brand":"BOOKONTHEBOAT","offers":[{"title":"Default Title","offer_id":45012657373237,"sku":"BOBCD-0087","price":263.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/6928\/2101\/files\/Screenshot2026-02-25at10.59.59AM.png?v=1771999981","url":"https:\/\/bookontheboat.com\/products\/the-modern-medical-representative","provider":"BOOKONTHEBOAT","version":"1.0","type":"link"}