Essentials of Digital Marketing : Learn Digital. Drive Results

Selling price:329 

MRP:420

Genre: 

Language: English

Pages:347

Binding: Paperback

Book size: Lenth 8.5 inch / Width: 5.5 inch / height: 0.868 inch

ISBN:978-81-998485-0-4

Item Weight:471  Grams

Author:Dr. MURALIDHARA S V

Product: Description About the Book:  This textbook provides a thorough and practical introduction to digital marketing in today's connected world. Designed for students, entrepreneurs, and marketing professionals, it covers the fundamental principles and latest strategies needed to succeed in the digital landscape.

The book explores key topics including search engine optimization (SEO), social media marketing, content creation, email campaigns, pay-per-click advertising, analytics and data interpretation, and customer engagement strategies. Each chapter combines theoretical foundations with real-world examples, case studies, and actionable techniques that readers can immediately apply to their own marketing efforts.

Whether you're launching your first online campaign, building a brand presence, or refining your digital strategy, this textbook equips you with the essential knowledge and tools to navigate the ever-evolving world of digital marketing. With clear explanations, step-by-step guidance, and insights into emerging trends, readers will develop the skills needed to create effective campaigns, measure results, and drive meaningful business growth in the digital age.